This is an adidas brand campaign centered around creating positivity in a culture of increasing divisiveness. The imagery depicts young athletes in football, softball, soccer, basketball and volleyball using creativity to forge a way forward through sport.
"Our reality is filled with negativity--time to break away. We use positivity and creativity to focus on what matters. This is about not letting negative noise or outside influence distract or throw you off your game. CREATIVITY CHANGES EVERYTHING."
Art direction: Adam Tuck
Concept & set design: 72 and Sunny