This highly stylized campaign for the Australian Open is an interpretation of the white-hot heat of Melbourne in January, and the intensity of this crucial first competition of the year.
"Winter is behind us. The cold, dark hours of training are over. When we step out into the white-hot heat of the Australian summer there will be an uprising. We're bringing a game colored by the power of the elements: fueled by the energizing orange of the sun and tempered by the cool blue of the skies above. We're here to begin as we mean to go on. Watch us rise to the challenge in Melbourne."
Art direction: Eva-Maria Miller
Athletes: Angelique Kerber, Anna Ivancovic, Sascha Zerev, Dominic Thiem